Five Iron Everywhere / Franchising
One standard.
Three formats.
Five Iron Franchising is one part of Five Iron Everywhere. Core, Studio, and Reserve each bring the brand to a different kind of market and member need while keeping the Five Iron point of view intact.
A format for the right context
Each format begins with the same Five Iron principles: serious simulator golf, a considered space, and a reason to return. The operating expression is intentionally different.
01 Core
Full-service golf + hospitality
The complete Five Iron experience.
Core brings golf, instruction, leagues, events, food and beverage, and a social room together in one full-service public venue. It is designed for markets that want the full rhythm of Five Iron under one roof.
- Serious simulator golf
- Hospitality-led social space
- Programming that brings people back
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02 Studio

Member-led golf, with room to focus.
Studio is a focused 3–5-bay format designed around 24/7 self-service member access, flexible use, and a deliberate operating rhythm. The golf room stays at the center; the shared space supports the member experience around it.
- 24/7 self-service access
- Focused 3–5-bay footprint
- Private-or-social bay choice
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03 Reserve
Private golf + wellness club
A private club for golf + wellness.
Reserve is a membership-only concept centered on serious golf, personal space, wellness, and a more considered member rhythm. It is a distinct product from Core and Studio.
Reserve is in development. Franchise availability and final format details are subject to approval.
- Member-first access
- Private golf environment
- Wellness as part of the club








