Five Iron Core venue with simulator bays, bar seating, and social space

Five Iron Everywhere / Franchising

One standard.
Three formats.

Five Iron Franchising is one part of Five Iron Everywhere. Core, Studio, and Reserve each bring the brand to a different kind of market and member need while keeping the Five Iron point of view intact.

A format for the right context

Each format begins with the same Five Iron principles: serious simulator golf, a considered space, and a reason to return. The operating expression is intentionally different.

01 Core

Full-service golf + hospitality

The complete Five Iron experience.

Core brings golf, instruction, leagues, events, food and beverage, and a social room together in one full-service public venue. It is designed for markets that want the full rhythm of Five Iron under one roof.

  • Serious simulator golf
  • Hospitality-led social space
  • Programming that brings people back

02 Studio

Member-led golf, with room to focus.

Studio is a focused 3–5-bay format designed around 24/7 self-service member access, flexible use, and a deliberate operating rhythm. The golf room stays at the center; the shared space supports the member experience around it.

  • 24/7 self-service access
  • Focused 3–5-bay footprint
  • Private-or-social bay choice
Five Iron Reserve concept with golf simulator bays and a shared lounge environment
Reserve — private golf + wellness club

03 Reserve

Private golf + wellness club

A private club for golf + wellness.

Reserve is a membership-only concept centered on serious golf, personal space, wellness, and a more considered member rhythm. It is a distinct product from Core and Studio.

Reserve is in development. Franchise availability and final format details are subject to approval.

  • Member-first access
  • Private golf environment
  • Wellness as part of the club